Minu Business
Minu Fashion is a leading textile manufacturer renowned for its extensive range of Indian ethnic wear. They offer a wide selection of sarees, salwar Kameez, kurtis, and more, catering to the diverse fashion preferences of women worldwide. With a focus on quality and style, Minu Fashion delivers exceptional garments and has earned a trusted reputation in the industry.
Minu Sarees, a renowned brand in Kolkata and India, sought our help to raise awareness for their B2B chain, "Minu Business." Their objective was to establish an ecosystem for designers, consumers, and innovators in the saree industry, offering wholesale options that prioritize quality and affordability. We brought this vision to life with the campaign name "MinuHaiTaiyaar," using a blend of Hinglish language to convey trustworthiness. Accompanied by captivating visuals and strong CTAs, our campaign successfully connected with the brand's target audience across multiple platforms.