Trinjann is a sustainable fashion clothing brand that aims to bring back the traditional craft of Phulkari. Trinjann's pieces are exclusively handcrafted for women, and they flaunt a blend of tradition, grace, and art. Seeking to empower women and be a voice for Indian artisans, Trinjann embraces both the traditional and the modern.
Our prime focus while creating the brand's socials was to maintain the brand's visual style, tone, and voice. The idea was to create a story around the brand, and talk about the culture it's trying to revive so that the audience can relate to the brand and make it a part of their lives.